Verisure Aims to Go Public in One of the Largest European IPOs in Recent Years

About the Company

Verisure is a Swiss company that installs smart alarms for households and small businesses and then provides 24/7 monitoring through its own monitoring centres. In the event of an alarm, an operator calls the customer and, if necessary, dispatches an intervention unit. The company operates in several European and Latin American countries, relying on a subscription-based model. Verisure offers a complete package: from its own sensors and cameras, through professional installation, a mobile app, to monitoring and intervention teams. Customers tend to remain with the service for years and often purchase additional components, which gradually increases the value of each client. The result is a predictable business with low seasonality, operating even during difficult economic periods, as security is a fundamental need for both households and businesses.

Major European IPO

Verisure is set to list on Nasdaq Stockholm with a planned date of October 8, 2025. The company intends to sell shares at a target price range of €12.25 to €13.50, with the IPO expected to raise approximately €3.1 billion. The announced price range implies a company valuation of up to €13.9 billion. The funds raised are intended to reduce debt and support further growth, leaving the company financially stronger and ready for expansion after the listing. Lead underwriters include investment banks such as DNB Carnegie, Goldman Sachs, and Morgan Stanley.[1][2] [1]

Verisure Products Achieving Success

In recent months, Verisure has strengthened its product portfolio with several innovations. One of them is LockGuard, a smart entry solution for homes, along with the WiFi Vision tool for more accurate verification of suspicious events, and an outdoor camera powered by artificial intelligence algorithms. The product development team received Red Dot awards for the GuardVision product line, confirming its quality in design and usability. The company also announced an agreement to acquire ADT Mexico, expanding its presence in another major Latin American market and adding tens of thousands of monitored customers. In terms of sustainability, Verisure has once again ranked among the top-rated companies according to Sustainalytics. All this confirms its continuous innovation capacity, international recognition, and growing range of services.[3][4][5]

Security Systems Market Set for Growth

The timing of Verisure’s IPO is not coincidental. The European IPO market is reawakening, and subscription-based consumer services are attracting investor attention. Demand for home security systems in Europe is expected, according to Cognitive Market Research, to grow by 7–8% annually through the end of the decade. Lower inflation and interest rates have also created a more favorable environment, and investors are ready to support companies with a proven financial track record and visible growth, with such profiles being prioritized for capital allocation. Verisure clearly fits this category, with the targeted valuation making it one of the largest European debuts in recent years. The company has clearly communicated its use of proceeds for debt reduction (currently estimated at €5 billion) and further expansion. After being listed, Verisure will be a more liquid stock and an investment opportunity aligned with current demand for companies with predictable revenues.[6][7]

Financial Results

In its second-quarter 2025 results, announced on August 21, Verisure confirmed continued growth. Revenue reached €928 million, an increase of nearly 10% year-on-year, with the largest share coming from portfolio services at over €806 million. Adjusted EBITDA rose to €426 million, up 11.8%, while the margin increased to 45.9%. This shows that the company’s core monitoring and add-on services model can generate stable and predictable results. Full-year 2024 results showed revenues of €3.4 billion and adjusted EBITDA of €1.53 billion, representing more than 10% year-on-year growth, with the company surpassing 5.6 million existing customers. The outlook for the coming periods is optimistic: management expects to maintain double-digit client base growth, gradually reduce debt, and further expand the product portfolio with a focus on innovation and AI-powered security.[8][9]* [2]

Conclusion

For investors, it is also noteworthy that Verisure operates in a market increasingly linked to smart home technologies. This means moving beyond traditional alarms toward connected systems that can be controlled via apps and integrated with other devices in the ecosystem. This trend opens new revenue streams and increases long-term customer value. It is also worth noting that such services and technologies often have little direct competition in many regions, allowing the company to maintain stronger margins. In an environment where household digitalization and growing safety concerns go hand in hand, Verisure positions itself as a company capable of combining a stable business with current trends, thereby increasing its attractiveness for investors.

[1] [2] Forward-looking statements are based on assumptions and current expectations, which may be inaccurate, or on the current economic environment, which is subject to change. Such statements are not a guarantee of future performance. They involve risks and other uncertainties that are difficult to predict. Results may differ materially from those expressed or implied by any forward-looking statements.

* Past performance is not a guarantee of future results.

[1] https://mb.cision.com/Main/5387/4241183/3691723.pdf

[2] https://www.reuters.com/markets/europe/verisure-ipo-prices-company-up-16-billion-2025-09-29/

[3] https://www.verisure.com/innovation

[4] https://www.verisure.com/innovation/highlights

[5] https://www.verisure.com/press-releases/verisure-wins-another-red-dot-design-award

[6] https://www.cognitivemarketresearch.com/regional-analysis/europe-home-security-monitoring-market-report

[7] https://www.pwc.no/en/publications/nordic-ipo-watch.html

[8] https://www.verisure.com/system/files?file=private_pdf%2F2025-08%2Fverisure-midholding-ab-quarterly-report-q2-2025.pdf&utm_source=chatgpt.com

[9] https://www.verisure.com/system/files?file=private_pdf/2025-04/verisure-midholding-ab-annual-report-2024.pdf