Tech giant Alphabet, the creator of Google, is again showing that they are constantly striving to innovations and improvements. They realise that it is important to be one step ahead of the competition, so recently they have announced new enterprise AI tools, as well as a new AI chip. Of course, AI is still relatively new and is evolving, so we will see how their tools and improvements will turn out. Ozios is bringing you a closer look at this matter.
Alphabet Inc, the parent company of Google, is a global technology enterprise renowned for its diverse array of products and platforms. These encompass Search, Google Maps, the calendar, ads, Gmail, Google Play, Android, Google Cloud, Chrome, and YouTube. The company also boasts a line of hardware products, including Pixel phones, smartwatches, and Google Nest home devices. Through its Google Network services, Alphabet provides online advertising solutions encompassing AdSense, Google Ad Manager, and AdMob.
Beyond this, it offers internet services, subscription-based offerings, and engages in licensing, research, and development endeavors. The company directs investments toward enhancing infrastructure, data capabilities, machine learning, analytics, and artificial intelligence (AI). With a substantial business footprint spanning the Americas, Europe, and the Asia-Pacific region, Alphabet is headquartered in Mountain View, California, USA. 
Enterprise AI tools
During its Google Next conference in San Francisco, Google introduced an array of new artificial intelligence technologies and partnerships tailored to enhance the integration of this burgeoning technology within large enterprises. The event's announcements encompassed the expansion of Google's cloud software client base to include major companies like General Motors and Estee Lauder Companies. The subsidiary of Alphabet, Google's parent company, unveiled an updated version of its proprietary AI chips, alongside an enterprise-scale tool designed to watermark and identify AI-generated images.
Additionally, the company presented advancements in security measures and its office suite offerings. This flurry of revelations reflects Google's recent push to underscore its AI initiatives, which comes in response to Microsoft's formidable AI strategy introduced since the previous year. To strengthen its enterprise cloud service, Google incorporated 20 new AI models into its portfolio, boosting the total to 100. Google also introduced enhanced versions of its foundational AI infrastructure, bolstering performance and features. Among these, the upgraded text model, PaLM, enables users to process longer documents like legal briefs and books. The company also unveiled SynthID, a technology that subtly alters digital image files, rendering them tamper-resistant while remaining imperceptible to the human eye. 
Custom AI chips
In anticipation of unveiling its comprehensive fifth-generation tensor processing unit (TPU), Google has introduced accessibility to a variant specifically fine-tuned for expansive generative artificial intelligence (genAI) and large language models. Termed TPU v5e, this new chip is engineered not only for training extensive models but also for efficiently serving content derived from these models.
While not as potent as the forthcoming flagship fifth AI generation chip, TPU v5e has been developed to accommodate substantial computing demands. Google has ingeniously combined TPU v5e chips into groups of 256, forming what it refers to as a "supercomputer." Cloud customers can link multiple pods, enabling the collaborative tackling of intricate computational challenges. 
Alphabet’s stock development
Since coming to the market, stocks managed to create a return of more than 4800%. In November 2021, Alphabet’s stocks reached an all-time high, which was just a little shy of 150 USD, at 148,93. It is important to note that the price has been even higher, however, company decided to do the stock split of 20:1, therefore the price “seem” low. Current price is at 134,57 USD, which is not that far from the mentioned all-time high price. * 
Movement of Alphabet stocks in the last five years. (Source: Google Finance) *
Despite their stocks being near an all-time high, we believe that constant striving for innovation and improvement could push stocks to the new milestones. However, we need to take into account that AI is still in development, so nothing is to be taken for granted. On the other hand, company showed through their successful history that they have good plans and business structure, so we don’t see a reason why not to believe in them.
Adam Austera, chief analyst at Ozios
* Past performance is no guarantee of future results.
 Forward-looking statements are based on assumptions and current expectations, which may be inaccurate, or based on the current economic environment which is subject to change. Such statements are not guaranteeing of future performance. They involve risks and other uncertainties which are difficult to predict. Results could differ materially from those expressed or implied in any forward-looking statements.