With its investment of up to $4 billion in Antropic, developer of so-called generative A.I., Amazon is seeking a bigger footprint in A.I. development. The move, however, means that Amazon is only playing catch-up with its main rivals like Microsoft and Google. Google has also invested in Anthropic, while Microsoft has poured $13 billion into OpenAI, the maker of ChatGPT.
While Microsoft and Google have also launched their own online chatbots in the months since OpenAI unveiled ChatGPT, Amazon has not followed suit. Instead, it has worked to provide various tools for companies and independent developers looking to build their own chatbots and other A.I. technologies.
Amazon Web Services
Amazon’s core business is the provision of online retail shopping services. Increasingly, the company is anchoring its revenue-driving services in the cloud. AWS is Amazon’s all-important Web Services segment that boasts to be the world's most comprehensive and broadly adopted cloud, offering over 200 fully featured services from data centers globally.
(AWS) is a subsidiary of Amazon that provides on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered, pay-as-you-go basis.
Amazon’s three main types of cloud computing include Infrastructure as a Service, Platform as a Service, and Software as a Service.
These cloud computing web services deliver networking, compute, storage, middleware, IoT and other processing capacity, as well as software tools via AWS server farms. This frees clients from managing, scaling, and patching hardware and operating systems. Each type of cloud computing provides different levels of control, flexibility, and management so that Amazon clients can select the right set of services for their business needs.
Strategic partnership with Antropic
Amazon’s investment would give it a minority stake in Anthropic.
With Antropic, Amazon is making a strategic investment in a start-up at the forefront of AI.
In addition to boosting its cloud computing revenues, Amazon’s agreement with Anthropic could raise its profile in the field and fuel the development of new A.I. technologies inside the tech giant. According to Andy Jassy, Amazon’s chief executive “Thanks to A.I, we can help improve many customer experiences, short- and long-term, through our deeper collaboration.”
And that is where the collaboration with Antropic comes in. Like OpenAI, Antropic’s focus is on generative A.I., the technology capable of learning from vast amounts of data to create humanlike texts and images. These tools are seen as possessing the potential to automate many tasks inside Amazon, in addition to reshaping aspects of the global economy.
Boosting Amazon Cloud
By partnering with Antropic, Amazon is also feeding its own cloud-computing business, which now accounts for more than 70 percent of its profits. As part of the arrangement of the deal with Amazon, Anthropic will gain access Amazon’s data centers, cloud-computing platform and A.I. chips. All this at a time when Amazon is battling Nvidia as a provider of the chips needed to run complex A.I. systems.
Amazon’s three main types of cloud computing services ̶ Infrastructure as a Service, Platform as a Service, and Software as a Service ̶ are likely to benefit the most from the strategic collaboration with Antropic. As of now, Amazon Cloud provides its clients with a great degree of flexibility in terms of different levels of control, flexibility, and management to fulfill their business needs. Antropic has the potential to take the potential of Amazon Cloud to a whole new level. 
Movement of Amazon stock on a 5-year timeframe. Source: Tradingview.com *
Adam Austera, chief analyst at Ozios
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